Wanna Know Why Jollibee Is So Close to Anne Curtis Smith’s Heart?

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Actress, TV host, and all-around performer Anne Curtis is the newest Jollibee endorser.

“Anne is dynamic and talented, and her cheerful demeanor brings joy to everyone around her,” said Francis E. Flores, Jollibee Global Chief Marketing Officer and Philippines Head of Marketing. “We hope the nation shares our excitement over Anne being the newest endorser of one of Jollibee’s most popular products, the Burger Steak.”

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But most of us don’t know that Anne’s fame and rise to stardom was somehow interconnected with the very famous homegrown brand -Jollibee.

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Her journey to stardom began exactly twenty years ago, at a Jollibee store along Boni Avenue in Mandaluyong City.

“Jollibee brings me so much joy,” she said. “At a young age, my mother introduced me to the Filipino treat that is Jollibee. This is where I got to taste the sweet Jolly Spaghetti, the joys of Chickenjoy, and of course, the Filipino version of steak, the Burger Steak with rice! It started my life here in the Philippines,”

A 12-year-old balikbayan visiting relatives from her mother’s side, Anne was discovered by a talent scout while she was enjoying Jollibee’s signature treats.

“I remember having Chickenjoy and Jolly Spaghetti,” said Anne, who excitedly recounted her ‘discovery’ story. “I wouldn’t be the star I am today if I was not eating at Jollibee 20 years ago. It’s just one of the reasons why Jollibee has a special place in my heart.”

“It is such an amazing story,” added Flores. “Anne just proves how instrumental Jollibee is in introducing relatives and friends from abroad to the Pinoy experience.”

“With Jollibee, there’s always a treat to look forward to, from mainstays like Burger Steak and limited time offers like the Tuna Pie. You’ll never get tired of eating at Jollibee, because there’s so many treats to choose from. The food really brings me so much joy!,” said Anne.

With a truly joyful discovery story, Anne believes that her Jollibee endorsement could not have come at a better time.

“I’ve always come so near, yet so far,” she said. “There were plans before, but they never pushed through. Finally the time has come and it’s really a big dream come true for me. I feel like I’ve come full circle in my career.”

 

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