February is the month of hearts, love, and affection. In fact for some, Valentine’s Day is a month-long celebration. Cadbury Dairy Milk, one of our favorite chocolate brands, is actually one with us in celebrating the love month. For the rest of the month, their Love Arc installation in Bonifacio High Street will be up and ready to be filled with overflowing love notes and cheesy messages
Last February 14, Cadbury launched its Love Out Loud campaign. This called everyone to express their feelings through heart-shaped cards. We at What To Eat PH and The Travelling Tongue really loved the Valentine special pack of Cadbury. It came with a special heart cards. We actually used it to write our special notes to our loved ones.
Also on the same day, Cadbury Dairy Milk launched its biggest Valentine event in the Philippines to date. Located at Bonifacio High Street, the purple Love Arcs became one of the must visit places during that day. Anyone was welcome to visit the booth, get heart tags, and hang them on the arc.
This event was graced by real-life couple Elmo Magalona and Janella Salvador. It was fun seeing how sweet they are together. There’s also something in the way they look at each other. Love was really in the air that time! There were also a lot of celebrities, models, reporters, and bloggers during the event.
To be honest we really liked how the event went. People were all smiles hanging their love notes. It’s like telling the world how special their love is for their loved ones. We actually tried putting ours on the Love Arc and it was so fun! We truly believe that expressing love thru words makes any relationship stronger.
Here are some of the sweet messages we saw in the event:
Truly, love is the common language that everyone understands. Why not make your loved ones smile today by telling them how much you love them? #SayItWithCadbury and we’re sure that it’ll be fun-filled, sweet, and worth-remembering.